"Talent wins games, but the ultimate victory comes from teamwork."
- Michael Jordan -
Today, sport is undergoing enormous changes and has become a key economic driver and together with externalities, an important industry.
Our vision is to become an active professional community and representative body that can serve as a catalyst for the development of a coherent and standards-based industry, with multiple benefits.
Thus, our mission is to improve the current sports funding system on a professional basis and to introduce and support new, innovative and sustainable or self-sustaining sports economy systems for the long term.
The HSBA (MASÜSZ) aims to facilitate the relationship between sport and business, and to promote the development of mutually beneficial relationships between sport, business and society.
The Hungarian Sport Business Association has set out the following specific objectives:
The Association aims to facilitate the relationship between sports and business life, which has become an industry, resulting in the cooperation of economic and social relations. In addition to the dialogue, we develop joint projects with the active participation of various sports industry actors. These joint projects not only aim at a socially effective cooperation between sport and business, but they also facilitate a continuous dialogue between business and sport professionals.
The development and professional support of the sports financing system (sports sponsorship) and the introduction of new, innovative and sustainable long-term options are a priority among our professional tasks for the Association.
„Long distance running (...) is not about health, it is about ambition.”
- Gábor Holch -
REPRESENTATION:
playing an active role in the development of the sports industry and its economic development. Developing joint projects with the sports and economic players concerned.
EDUCATION:
providing sports business related knowledge, for instance sports marketing, sports sponsorship, sports communication and brand building. Providing professional support between athletes, federations, clubs, associations, media and companies.
CONVERSATION
providing professional forums, establishing internal communication between sport industry players, bringing together regularly athletes, business and sport professionals.
The creation of the MASÜSZ was an organic outcome of the work we did a few years ago to revive the Sports Marketing section of the Hungarian Marketing Association. However, over time we recognized that the development of the sports industry involves such a wide range of areas and players that it can no longer be understood within the narrow operational field of sports marketing. The success achieved in the section have shown that there is a clear need for an association that can serve the sport industry as a whole and help it develop in a holistic way.
The work of the MASÜSZ President and the two Vice-presidents is supported by the Committee chairs, who are also members of the Board.
MASUSZ SPORT BUSINESS CLUB
A place for informal discussions and networking MASS BOWLING
SBA
Sport Business Awards highlighting the best national and international examples
MASÜSZ SPORT-UP
Symposium for professional exchange 1-2 times a year
MASÜSZ EDUCATION
Professional support for accredited university courses, providing sports professional training courses, training cooperation with national NGOs
INTERNATIONAL RELATIONS
Participation in international conferences, business partnerships
sport advocacy, support for modernizing sport organizations
sports advocacy, youth sport and post-sport careers
sport advocacy, modern sport sponsorship
implementability of international sports marketing solutions, ROI
sport and media, athlete influencer, athlete brand
sustainability of sport facilities, economic impact of sport events
sustainable sport, environmental protection, sports of the future
professional support for national sports training, dual training, traineeships
women leaders in and from sports, training support for second career and equality
„If you want to be successful, it's very simple. Know what you are doing! Love what you do! And believe in what you do! Yes, it's that simple.”
- Will Rogers
As a member of the HUNGARIAN SPORTS BUSINESS ASSOCIATION, you become part of an organization, where working and growing together as well as making connections is a win-win situation for everyone.
By joining, in addition to working and developing together, you will have the opportunity to meet industry professionals, participate in the association's programs, awards and training, attend programs of the association's international partners, and together enjoy the opportunities and benefits of the MASÜSZ Club.
Membership is available for companies, individuals and various sports organizations (federations, associations and clubs).
For more information, please contact: info@masusz.hu
You can join as a company, individual advocate or association/club.