MASÜSZ SPORTUP 2026

SportESG360⁠® Hungary

​​​A New Perspective on the Future of Sports

​The Hungarian Sport Business Association (MASÜSZ) is once again hosting its autumn professional conference, the 4th MASÜSZ SportUp event. The gathering aims to bring together key decision-makers, sports leaders, corporate partners, and industry professionals of Hungarian sport for collaborative thinking, knowledge sharing, and the establishment of new partnerships.

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​november 24, 2026   |   10:00 - 16:00​
House of Hungarian Sports 1st floor - Budapest, Istvánmezei út 1-3, 1146​

Ticket purchase

​ ​Previous SportUp Events:

2026
III. SPORTUP

The III. MASÜSZ SportUp professional day has duly justified the Hungarian Sports Business Association's efforts to manage sports, business, and human well-being in a unified system, thus providin...

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2025
II. SPORTUP

​The future of sports is not just decided on the field. The Hungarian Sports House hosted the II. MASÜSZ SportUp event, which once again presented the latest trends, innovations, and...

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2025
I. SPORTUP

The conference at the Hungarian Sport House welcomed over 70 participants, including domestic and international guests, as well as MASÜSZ member companies and sports organizations...

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IV. MASÜSZ SportUp 2026

SportESG360⁠® Hungary

The future of sports with a new perspective.

The Hungarian Sports Business Association (MASÜSZ) is organizing its annual autumn SportUp professional day, the IV. MASÜSZ SportUp event, which aims to invite the decision-makers, sports leaders, corporate partners, and experts of Hungarian sports to common thinking, knowledge sharing, and new cooperation. The SportUp provides an opportunity for over 100 sports leaders, corporate decision-makers, and sports industry experts to share their experiences, get to know each other's best practices, and initiate new, mutually valuable professional and business collaborations through interactive professional discussions, leadership roundtables, and networking programs. 

Sports today are much more than just competition and results. They create economic, social, and community value while playing an increasingly important role in sustainability, innovation, responsible management, and long-term value creation. The successful sports organizations of the coming years will be those that not only adapt to these changes but also build a conscious strategy on them. The IV. MASÜSZ SportUp provides a professional answer to this new era, with the central theme of SportESG360⁠® Hungary – the first integrated sustainability and value creation professional framework developed specifically for the sports industry in Hungary.

The MASÜSZ SportESG360⁠® Hungary is not just a conference topic, but a new professional perspective, which can contribute to the more sustainable, responsible, and competitive operation of Hungarian sports in the long run. The concept developed by the Hungarian Sports Business Association (MASÜSZ) interprets the sustainable development of sports not in separate areas, but in a unified, 360-degree system. Its goal is for sports organizations, corporate partners, and stakeholders in the sports ecosystem to find a common answer to the challenges of the next decade and shape the future of Hungarian sports together.

IV. MASÜSZ SportUp 2026

More than a conference

The MASÜSZ SportUp has become one of the defining professional forums of the Hungarian sports business in recent years. A platform where sports leaders, companies, decision-makers and experts not only meet, but also think together about the future of sports.

The IV. MASÜSZ SportUp – SportESG360⁠® Hungary is not just a conference. It's a professional platform where new ideas, practical solutions and strategic collaborations shape the next decade of Hungarian sports.

Participants not only receive inspiration, but also knowledge, connections and collaboration opportunities that create long-term value even after SportUp.

IV. MASÜSZ SportUp 2026

The SportUp focus

The SportESG360⁠® Hungary presents the most important areas of sustainable development of sport through six professional pillars:

SportWellbeing360⁠®

human-centered sports organizations and performance

SportBusiness360⁠®

business development, financing, and innovation

SportGrassroots360⁠®

community sport, talent development, and fan base

Environment360⁠®

sustainable sports facilities, events, and organizational operations

Governance360⁠®

responsible sports management, integrity, and safeguarding

SportImpact360⁠®

the economic, social, and environmental value creation of sport

For whom is the IV. MASÜSZ SportUp?

The IV. MASÜSZ SportUp is primarily the Hungarian Sports Business Association's annual major professional day, which provides an opportunity for MASÜSZ members to share knowledge, build relationships and engage in professional dialogue that determines the future of sports.

The SportUp is also open to external stakeholders who want to be active participants in shaping the future of sports, business life and sustainability.

Ticket sales for SportUp have started. The number of seats is limited, so we recommend that you secure your participation as soon as possible. Register on the interface at the bottom of the page and join one of the most important professional events in Hungarian sports!

We are waiting for, among others

  • the leaders of sports associations and sports clubs
  • sport business ventures and sport economic players,
  • corporate decision makers and strategic partners,
  • sponsors and investors,
  • municipalities and public institution representatives,
  • universities and research institutes experts,
  • sport marketing-, communication and innovation experts,
  • ESG-, CSR- and sustainability leaders,
  • as well as all professionals who believe that the future of Hungarian sport is our common responsibility

​What can participants expect?

  • The first comprehensive presentation of the professional approach of SportESG360⁠® Hungary, as well as getting to know the latest programs and initiatives of MASÜSZ.

  • Inspiring lectures and truly interactive panel discussions, where the defining players of sport and business life jointly seek answers to the challenges of the future. Participants are not only listeners, but also active shapers of professional dialogue: with their questions, opinions and own experiences, they can join the conversations.

  • Actual domestic and international case studies, good practices and innovative solutions that can be directly applied by sports organizations and corporate partners.

  • New business opportunities, strategic partnerships and valuable networking with the defining decision-makers, corporate leaders and professional partners of Hungarian sports.

  • Practical knowledge and new perspective that supports the long-term development, competitiveness and sustainable operation of sports organizations.

  • Connection to a professional community where knowledge sharing, cooperation and joint thinking continue even after the conference.

IV. MASÜSZ SportUp
SportESG360⁠® Hungary 

Save The Date

Where sport, business and sustainability build a common future.

We will soon present the detailed program, speakers and further professional innovations of SportUp. Follow the MASÜSZ communication surfaces and secure your place on time at one of the defining professional events of Hungarian sport!

​Don’t just follow the change - shape it.

PARTICIPATION POSSIBILITIES

The participation option for members is free and provided as personal participation with registration, for non-members it is ticket purchase, while online viewers can follow the conference through the SportIn streaming service.

​Members of MASÜSZ

​On the SportUp, members have the opportunity to participate in person in the lecture hall, which is free, but requires registration.

FREE OF CHARGE

For MASÜSZ MEMBERS the registration has started. If someone did not receive the free registration, please notify us and we will provide the opportunity for them.
 Registration request

​Not For MASÜSZ Members 

Not for MASÜSZ members, we provide ticket purchasing opportunity. With personal participation in the all-day event.

​Championship

15.900 Huf/person

​ The price includes participation in lectures, meeting with exhibitors and networking, coffee break and lunch break.
Ticket purchase

Streaming

Follow everything 
live on SportIn!
Follow everything live on SportIn-en!
Can't be at the conference? Watch the full program live and on demand on the SportIn streaming platform - lectures, round tables, backstage secrets, all in one place.

2 900 Huf

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COMING  SOON

​Ticket price information

​Non MASÜSZ members the ticket prices are as follows for the following periods:

​Season Opener 

​August 1 - September 25, 2026.

​ Priority introductory ticket price for early bird registrants.

​9900 Huf/person

​Championship 

​September 26 - November 10, 2026.

​Advance ticket price for conference participants.

​15.900 Huf/person

​Closing Stage 

​November 11 - November 23, 2026.

​Full price ticket sales period in the last phase before the conference.

​22,900 Huf/person